The murky world of marketing co-op baffles distributors and manufacturers alike.
Wholesale Change Show
Wholesale Change Show: Does “Fulfillment by Amazon” Mean the Death of Distributors? (June 24, 2020)
If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they need you?
Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)
It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.
Wholesale Change Show: Are Inside Salespeople Really Salespeople? (June 10, 2020)
Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they?
Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)
In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the wrong website.
Wholesale Change Show: Will B2B Marketplaces Kill Company Specific Websites? (May 20, 2020)
In this episode of Wholesale Change (May 20, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of marketplaces in wholesale distribution.
Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)
Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors need to promote their services, and the best way to do that on their websites.