Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you….
Digital or Die: The Time is Nigh for Distributors to Embrace eBusiness
The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March and April 2020 was more than just a one-off blip due to COVID-19. More and more surveys are emerging that are reinforcing the idea that while COVID-19 spurred the shift to…
Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)
If you really want to supercharge your sales, look no further than your largest customers.
Distribution Consultancy Real Results Marketing Rebrands as “Distribution Strategy Group”
Real Results Marketing, one of the leading boutique consulting firms focused on distributors, has changed its name to Distribution Strategy Group to better reflect its focus and expanded service offerings. “We want to help independent distributors anticipate what’s coming so that they can build a sustainable strategy in this challenging market,” Managing Partner Jonathan Bein…
Stop Leaving Supplier Marketing Co-Op Funds on the Table
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Wholesale Change Show: The Golden Rule of Distributor Marketing (July 15, 2020)
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and even manages returns for retailers and distributors, as well as holds inventory in Amazon fulfillment centers.
Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)
The murky world of marketing co-op baffles distributors and manufacturers alike.
Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our favorite profit-driving hacks.