The murky world of marketing co-op baffles distributors and manufacturers alike.
Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our favorite profit-driving hacks.
Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it comes to which services they provide.
Wholesale Change Show: Does “Fulfillment by Amazon” Mean the Death of Distributors? (June 24, 2020)
If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they need you?
Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)
It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.
Wholesale Change Show: Are Inside Salespeople Really Salespeople? (June 10, 2020)
Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they?
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong and you will not succeed.
Why Distributors Need a Marketplaces Strategy
Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business & Industrial, Zoro and other websites, too.
The Importance of Value-Added Services in Distribution Today
If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and value of those services? Chances are, you need to get more intentional about delivering, marketing and monetizing them.
Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)
In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the wrong website.