Learn the secrets to successful strategic pricing implementation and get the results you need with buy-in from your entire team.
2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in distribution for adoption and drivers of ecommerce in the wholesale distribution industry.
Wholesale Change: The Role of Associations Amid Uncertainty (February 17, 2021)
In this episode, Ed Gerber, CEO of the Industrial Supply Association and distribution industry veteran, joined Distribution Strategy Group’s Ian Heller and Jonathan Bein for a look at how ISA is evolving to meet members’ needs in an unprecedented time.
Distributors’ Quarterly Checkup: Notable Results, Surprises and Market Moves from 2020 (February 3, 2021)
The Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Amazon, Grainger, Applied Industrial and Avnet.
Distributors: You’re Doing Marketing Wrong – and It’s Going to Cost You
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
Wholesale Change: The Role of Marketing Groups & Co-Ops Amid Disruption, feat. Steve Ruane, IMARK Electrical (January 20, 2021)
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing groups play in helping independent distributors compete in today’s fast-changing market.
Wholesale Change: Home Depot, HD Supply and the Multifamily Market War (January 6, 2021)
We had a lively discussion about trends in the multifamily market, as well as the recent Home Depot-HD Supply acquisition.
How to Build Successful B2B Customer Loyalty Programs
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
8 Reasons Distributors Fail at Digital
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and podcast, we discussed the real reasons distributors’ ecommerce efforts tend to flop.