Wholesale Change: MSC Industrial’s Reimagined Value Proposition for a Digital World (May 25, 2022)

In this webinar, Erik Gershwind, President and CEO of MSC Industrial Supply Co., talked about how the company has reimagined its value proposition, driven digital transformation and learned to build its culture and retain talent in a virtual world.

In 2021, MSC rolled out a three-year plan called “Mission Critical” to accelerate market-share gains and earn a higher return on invested capital. The company has transformed its sales force from focusing on spot buys to delivering on new, more complex and high-touch solutions that help customers achieve higher levels of productivity, profitability and growth. MSC is adding value deeper in its customers’ organizations while simultaneously expanding the portion of its sales that come through digital channels.

In our conversation with Erik, we walked through MSC’s journey and asked him what he’s learned along the way.