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Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)

How to Earn and Get a Return on Supplier Marketing Co-op

The murky world of marketing co-op baffles distributors and manufacturers alike.

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The murky world of marketing co-op baffles distributors and manufacturers alike. Manufacturers want results and accountability and distributors just want the funds. The Wholesale Change crew will share key lessons from distributors who have solved this problem – in cooperation with great manufacturers.

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Jonathan Bein, Ph.D., is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.

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