Why Distributors Must Invest in a Better Online Shopping Experience – Now

Any distributor can take an order by phone, by person, by fax, or by email. That’s what distributors do; they roll out of bed knowing how to do these things and do them well.

And while many distributors are still struggling to get online ordering up and running, it’s the shopping part of the equation that is more difficult to do well and is usually not given the priority attention it deserves, despite its importance to driving demand across all channels.

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