Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Distribution Marketing
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
Your value proposition – not the age of the buyer – determines the value your sales reps can add.
Here’s why an increasing number of manufacturers are going direct to the end customer.
Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.
Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.
Safety distributor Arbill has developed a deep set of services, including training and compliance, as well as a private-label product line to meet customers’
Read how HVAC distributor Gustave Larson has introduced and driven real value from innovative services. Andrew Larson, the long-time CEO and chairman of Gustave Larson, an HVAC
In his book, The Distributor’s Fee Based Services Manifesto: Why You Need to Consider Charging for Your Services, distribution expert Frank Hurtte argues that distributors face a tough challenge. As market
It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
Upcoming Events
Global Industrial’s Outlook on Merchandising
September 28 @ 12:00 pm - 1:00 pm EDT
Join us on the Sept. 28 episode of Wholesale Change when our guest will be Alex Tomey, the Senior Vice President of Merchandising for Global Industrial Company.
Global Industrial is a billion-dollar value-added industrial distributor. Global Industrial offers customers more than a million products — from material handling to packaging and supplies — including its own proprietary brands. Alex was previously the Co-Chief Merchandising Officer at Petco. Before that, he served as Senior Vice President and GMM of Merchandising at DICK’S Sporting Goods and has held merchandising leadership positions at major retailers including Kohl’s and Walmart.
We’ll ask Alex about his transition from retail to B2B, how he develops merchandising strategies for industrial and commercial customers, and the role of value-added services in differentiating Global Industrial from competitors.
Related Events
Alex Tomey talks about his transition from retail to B2B, how he develops merchandising strategies for industrial and commercial customers.
How Distributors Use CRM Today
September 29 @ 12:00 pm - 1:00 pm EDT
Mike Marks of Indian River Consulting Group has partnered with Distribution Strategy Group to survey distribution decision-makers to understand their experiences with CRM – good and bad. We asked them questions about how they choose, integrate, drive adoption of and use CRM systems.
Join us for this free webinar, where Mike will share results and define the real-world state of play today in how CRM tools work. The session will provide a framework around the five core processes in any CRM that will provide participants with the insight to select, deploy and recognize the implementation pitfalls that can trap a distributor into pilot purgatory.
The guiding principle driving the framework is that CRMs exist to provide data to the sales representative so they can make better decisions on where to spend their time and what to do. In a fully deployed CRM, 80% of the information should come TO the sales rep and only 20% comes FROM the sales rep.
Use the framework to assess your own adoption position and identify the key actions to move ahead.
Related Events
Join us to learn the results of our survey on how distributors use CRM.
How to Optimize Distributor Profitability
October 5 @ 12:00 pm - 1:00 pm EDT
Distribution is the most purely competitive sector of the American economy. That reality makes it challenging to permanently and significantly increase profitability. The competitive nature of distribution also means that the difference between winning and losing is very small.
Despite the challenges, distributors can embrace approaches that drive higher profits in a way that competition cannot easily match. Join us Oct. 5 at 9 PT/12 ET when Al Bates will share the small changes that can be made in two key areas of the business to exponentially increase profit.
Related Events
Al Bates joins us to talk about optimizing profitability in today’s uncertain markets.
Wholesale Change
Wholesale Change
October 12 @ 12:00 pm - 1:00 pm EDT
Details coming soon!
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
Your value proposition – not the age of the buyer – determines the value your sales reps can add.
Here’s why an increasing number of manufacturers are going direct to the end customer.
Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.
Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.
Safety distributor Arbill has developed a deep set of services, including training and compliance, as well as a private-label product line to meet customers’
Read how HVAC distributor Gustave Larson has introduced and driven real value from innovative services. Andrew Larson, the long-time CEO and chairman of Gustave Larson, an HVAC
In his book, The Distributor’s Fee Based Services Manifesto: Why You Need to Consider Charging for Your Services, distribution expert Frank Hurtte argues that distributors face a tough challenge. As market
It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
Services go through predictable stages and become mature, price-sensitive and commoditized.
Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
Value can be defined, marketed and delivered in such a way that it improves profitability.
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
Determining what your customers want is the foundation for an extraordinary customer experience.
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
Your value proposition – not the age of the buyer – determines the value your sales reps can add.
Here’s why an increasing number of manufacturers are going direct to the end customer.
Here are more than 40 ways distributors are using analytics to improve sales effectiveness, increase efficiencies, and drive growth.
Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.
Safety distributor Arbill has developed a deep set of services, including training and compliance, as well as a private-label product line to meet customers’
Read how HVAC distributor Gustave Larson has introduced and driven real value from innovative services. Andrew Larson, the long-time CEO and chairman of Gustave Larson, an HVAC
In his book, The Distributor’s Fee Based Services Manifesto: Why You Need to Consider Charging for Your Services, distribution expert Frank Hurtte argues that distributors face a tough challenge. As market
It is increasingly important for distributors to add value and differentiate themselves from the competition. Peter Neuberger, CEO of United Performance Metals, shared with
