Al Bates examines supplier price reductions from two perspectives.
Distribution Marketing
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.
Upcoming Programs
Sales Force Compensation: Challenges and Solutions
October 11 @ 12:00 pm - 1:00 pm EDT
For many wholesale distribution companies, sales compensation is an essential piece of their overall commercial performance. The long-term trends driving change in customer acquisition behavior that were accelerated during the pandemic along with levels of inflation unseen for decades have led many distributors to reexamine the effectiveness of their current programs.
As distributors explore the introduction of new or refined selling roles and look to mitigate the pressures on their bottom lines, they have realized that changes to their sales compensation programs are required.
This session will focus on how sales compensation programs can be developed that support evolutions in selling roles without diminished risk or opportunity for program participants. Attendees will walk away with actionable approaches to mitigate compensation related obstacles along with implementation best practices.
Related Events
Join us Oct. 11 at 9 PT/12 ET for a discussion on developing sales compensation programs.
Wholesale Change
Wholesale Change
October 18 @ 12:00 pm - 1:00 pm EDT
Details coming soon!
Technology Leader Panel: Implementing Personalization with CX and DX Technologies
Technology Leader Panel: Implementing Personalization with CX and DX Technologies
October 24 @ 12:00 pm - 1:00 pm EDT
Details coming soon!
Wholesale Change
Wholesale Change
November 1 @ 12:00 pm - 1:00 pm EDT
Details coming soon!
Al Bates examines supplier price reductions from two perspectives.
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.
Al Bates examines supplier price reductions from two perspectives.
Indifferent customers pose the biggest challenge to your business.
Distributors need to embrace a new method for organic growth: structured market targeting.
Monitoring cost per lead helps you adjust marketing for better results.
The hows and whys of starting the digital journey.
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
The cost of losing customers goes beyond just the lost revenue.
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
Companies that focus on Customer Experience often outperform those that do not.
Get a picture of what the customer cares about before you start making changes.
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
Improve Return on Time Invested by focusing on new products and new technologies.
Distributor- and supplier-driven price cutting is destructive to profit.
Here are five principles to keep in mind for your pricing strategy.
Here are five steps to take back control of your pricing.
How merchandising in distribution compares to retail, and the importance of value-added services for Global Industrial.
Going beyond the traditional approach and building an omnichannel experience.
7 examples of common dead-skunk pricing practices distributors need to let go of.