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Digital Strategy

Office Depot

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

Ian Heller · March 1, 2021 · Leave a Comment

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of aggressive, recent actions, ODP (the newly named parent company of Office Depot) seems intent on building a rival marketplace to Amazon Business. On Feb. 16, the company announced it had hired…

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2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Dean Mueller and Jonathan Bein · February 24, 2021 · Leave a Comment

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in distribution for adoption and drivers of ecommerce in the wholesale distribution industry.

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When It Comes to Product Recommendations, B2B vs. B2C Matters

When It Comes to Product Recommendations, B2B vs. B2C Matters

Benj Cohen · February 11, 2021 · Leave a Comment

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.

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2021 State of eCommerce in Distribution

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

Dean Mueller and Jonathan Bein · January 26, 2021 · 1 Comment

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.

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8 Reasons Distributors Fail at Digital

8 Reasons Distributors Fail at Digital

Ian Heller and Jonathan Bein · December 28, 2020 · Leave a Comment

No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and podcast, we discussed the real reasons distributors’ ecommerce efforts tend to flop.

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Digitally Native Vertical Brands: Lessons for B2B Channels

Digitally Native Vertical Brands: Lessons for B2B Channels

Jonathan Bein · December 9, 2020 · Leave a Comment

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.

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High-Tech AND High-Touch: How Distributors Can Win in a B2C World

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

Ian Heller and Jonathan Bein · December 2, 2020 · 3 Comments

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting a high-tech model isn’t the answer either.

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3 Technologies That Deliver 10X Returns for Distributors

3 Technologies That Deliver 10X Returns for Distributors

Jonathan Bein · December 1, 2020 · Leave a Comment

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest impact on your business.

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If Marketplaces are a Must, Should You Build Your Own?

If Marketplaces are a Must, Should You Build Your Own?

Ian Heller and Jonathan Bein · November 25, 2020 · 2 Comments

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they should build their own marketplaces.

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How Fastenal is Outperforming the Market in 2020

How Fastenal is Outperforming the Market in 2020

Jonathan Bein and Ian Heller · November 23, 2020 · Leave a Comment

Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture, hitting their top line goals.

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