Why This Matters to Distributors: Answering customer questions often requires employees to check several systems for pricing, inventory, and order information. Moblico’s new tool brings that research into a shared inbox and drafts responses for employees to review before sending.
Moblico has introduced Response Assist AI, a tool that searches connected business systems and company documents to help wholesale distributor employees answer customer and internal questions.
The tool operates within Moblico’s Team Inbox and uses Mobli, the company’s artificial intelligence agent, to retrieve information and draft responses. Employees review, edit, and send messages.
Response Assist AI can search for customer-specific pricing, product availability, order information, and internal policies, Moblico said. It draws on connected enterprise resource planning systems and company resources, with access determined by each distributor’s integrations, permissions, and configuration.
The Kansas City, Missouri-based company is targeting inside sales representatives, customer service teams and counter employees who routinely check multiple applications to answer questions. The tool is intended to reduce that searching without requiring employees to leave the inbox.
Moblico also identified uses beyond customer service. Operations employees can retrieve connected inventory, fulfillment, and delivery information, while human resources and internal support teams can prepare answers using policies, training materials, and other company documents.
The new tool is part of Moblico’s broader communications platform, which combines text messages, email, web chat, WhatsApp, and conversations from branded mobile applications. The company said the platform also supports handwritten notes, PDF files, Excel attachments, and audio messages.
Other platform capabilities include routing and translating messages, matching products, preparing quotes, and processing orders. Response Assist AI focuses on researching questions and drafting answers within those conversations, with employees responsible for reviewing the information before it reaches customers.
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