Distributor profitability is under pressure from every direction, from compressed margins and rising costs to inconsistent pricing discipline and customers who expect more value at lower prices. Many distributors are still operating on legacy pricing strategies that no longer reflect how the business actually runs today, and the gap between top-performing distributors and the rest is widening. Joining us is Scott Sinning, Founder of MarginMax Partners, to share what the current state of distributor profitability really looks like and where the highest-leverage opportunities sit. In this session, Scott will walk through the structural and tactical levers distribution leaders can pull to defend and grow margin in 2026.

We will look at where pricing, cost-to-serve, customer mix, and product portfolio decisions are creating the biggest swings in profitability today, and what separates distributors who are gaining ground from those who are losing it. Expect a practical, data-grounded conversation focused on actions distribution leaders can take in the next 90 days, not just long-horizon theory.

Key Takeaways

  • The current state of profitability in wholesale distribution
  • Where margin is leaking and how to find it in your own operation
  • Pricing strategies that move the needle without disrupting customer relationships
  • How cost-to-serve, customer mix, and product portfolio decisions drive profitability
  • What top-performing distributors are doing differently right now

What You’ll Learn

  • How distributor profitability is trending today, and the structural forces behind it.
  • The highest-leverage pricing and margin levers available to distributors right now.
  • How to identify and recover margin leakage from underpriced customers, products, and transactions.
  • What separates top-quartile distributors on profitability, and how to apply those lessons in your own business.

Guest


Scott Sinning

Founder, MarginMax Partners


Guest


Scott Sinning

Founder, MarginMax Partners

Bio coming soon

Host


Ian Heller

Chief Strategy Officer, Distribution Strategy Group

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he’s held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.

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