The distributors that succeed will be the ones who reframe modernization as gaining control of pricing data, pricing decisions, and pricing direction.
Brian Cox
Brian Cox is Chief Pricing Officer at ProfitOptics, where he helps distributors and manufacturers unlock margin growth and performance through smarter pricing. With more than two decades of experience leading pricing and revenue management at multi-billion-dollar companies, Brian has built pricing organizations, implemented enterprise-wide platforms, and guided teams to align sales, finance, operations, and merchandising around one goal: sustainable growth.