Like any tool, AI needs a clear purpose.
Helen Piña
Helen Piña is the VP of Marketing for White Cup. With a powerful CRM that empowers team members to act on their best opportunities faster, business intelligence solutions that transform customer and product data into crystal-clear insights and precision pricing software, White Cup helps distributors shift from reactive, siloed customer interactions to proactive, collaborative growth strategies. White Cup’s new AI-powered features also help distributors take their next best action. Learn more at whitecupsolutions.com.