Digital Strategy
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2016 State of Distributor Marketing
Only 4 percent of respondents to the joint MDM-Distribution Strategy Group annual marketing survey said they are extremely satisfied with the results of their marketing initiatives.
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Results from the 2016 Distributor Marketing Survey
Distribution Strategy Group conducted an electronic survey with Modern Distribution Management in September 2016 of 425 participants to better understand trends in distribution marketing.
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The Good News and Bad News of B2B Customer Shopping: We Are Number 3.
Going to a distributor website to find what to buy is more popular than talking to a sales rep, customer service rep, or looking at print material. In fact, shopping at a distributor website is significantly more popular than these other approaches.
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2016 State of E-Commerce in Distribution: E-Commerce Races to Maturity
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
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2016 State of Distributor E‐Commerce: Survey Results
Results for the 2016 state of distributor e-commerce survey
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2015 Distributor Marketing Survey Results
Results from the 2015 distributor marketing survey
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2015 State of Distributor Marketing
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several areas of marketing, including biggest marketing challenge, vehicles, channels, measurement and pricing.
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E-Commerce Platform Considerations for B-to-B Distributors
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor for a successful e-commerce adoption – and growth velocity – is having a strong strategic plan for the digital sales channel.
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The ROI Case for E-Commerce
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5 percent of revenue through e-commerce.
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Why Distributors Must Have an E-Commerce Site
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation of how a transaction is completed.