Subject Matter expert
Navigating the New Normal: Live From B2B Online Chicago
Practical moves: what distributors are doing right now to protect profitability and position for recovery
The ground has shifted for wholesale distributors. Ecommerce and AI are no longer side initiatives — they are central to how distributors sell, serve and compete. Digital channels are becoming the primary path to purchase, while AI is reshaping pricing, sales execution and customer experience. The question is no longer whether to invest, but how to build a business that performs with them at the core.
This session examines how distribution leaders are advancing ecommerce and deploying AI to drive measurable results. From conversion optimization and digital adoption to AI-powered pricing, sales enablement and customer insights, the focus is on practical moves: what distributors are doing right now to accelerate growth and improve performance.
Key Takeaways
- How leading distributors are increasing digital adoption and improving ecommerce conversion
- Where AI is delivering the fastest return across pricing, sales and customer experience
- Approaches to personalization that drive higher engagement and share of wallet
- Operational use cases where AI is improving efficiency and decision-making
- How to align teams and processes to scale ecommerce and AI effectively
Join Us
Join us on May 5, 2026 at 9PT/12ET to explore strategies for protecting margin and sustaining growth in today’s volatile distribution environment.
Panelists
Stu Tisdale
Senior Vice President and Chief Experience Office, ADI Global
Sponsors
Panelists & Hosts
Stu Tisdale
Senior Vice President and Chief Experience Office, ADI Global
Stu Tisdale is the Senior Vice President and Chief Experience Officer for ADI, responsible for setting the strategic direction and managing the company’s digital footprint to deliver a leading omnichannel customer experience across all touchpoints. He oversees the company’s e-commerce websites and apps, digital marketing, loyalty programs, strategic pricing, data science and analytics, creative services and technical sales support.
Focused on delivering an exceptional omnichannel customer experience, Stu drives initiatives to enhance the customer journey across all channels. He has played a key role in leading numerous strategic initiatives including online shopping and e-commerce platform enhancements, cloud-based pricing, touchless ordering, ADI Pro Rewards, analytics, AI/ML-powered sales tools and more.
Stu also leads all Voice of the Customer initiatives for the company, ensuring customer feedback is integrated into all product and services offerings. Additionally, he plays a vital role in cultivating M&A opportunities to accelerate ADI’s growth, resulting in seven acquisitions since 2020.
Stu is an accomplished leader with deep expertise in B2B marketing, digital strategy and commercial excellence. Previously, he served as Vice President, Strategy and Commercial and has held a variety of roles within the company’s marketing and category management functions. Prior to ADI, Stu held roles in product management and marketing at Henry Schein, Inc.
Mark Brohan
Executive Editor, Distribution Strategy Group
Mark Brohan is a journalist and market researcher focused on B2B ecommerce, wholesale distribution and digital transformation. With more than three decades of experience, he analyzes how manufacturers and distributors use ecommerce, data and emerging technologies to modernize sales and operations. He is a frequent conference speaker and moderator, known for clear, data-driven insight into B2B commerce strategy.