What Changed and Why It Matters to Distributors

Wholesale Change delivers expert, no-nonsense analysis of the forces shaping wholesale distribution, grounded in decades of reporting, research, and hands-on work with distributors, technology firms, manufacturers, and investors.

This month’s episode features two senior leaders from major North American distributors, bringing operational and commercial perspectives to the most significant developments in distribution right now.

This Month’s Focus

1. Supply chain, logistics, and operational signals With ongoing pressure from tariffs, inventory positioning, and sourcing complexity, we examine what the latest data means for distribution leaders managing large-scale logistics environments.

2. Marketing, customer experience, and competitive positioning As distributors compete on more than price, we look at how leading companies are evolving their marketing strategies, building customer loyalty, and positioning for growth.

Key Takeaways


  • What current supply chain and logistics signals mean for distribution operations
  • How leading distributors are adapting marketing strategy and customer experience
  • Industry developments and their strategic implications
  • Practical perspectives from senior leaders at two of North America’s largest distributors

What You’ll Learn


  • Current supply chain, logistics, and inventory trends distribution leaders need to understand
  • How distributors are evolving marketing and customer experience strategies to compete and grow
  • The most important industry developments and what they mean for your business
  • How major distributors are navigating today’s operational and commercial pressures

Why attend

  • Hear from senior leaders at Arrow Electronics and Graybar on what’s shaping the industry now
  • Stay current without chasing headlines
  • Get grounded, data-informed perspectives, not speculation
  • Leave with clearer context for strategic and operational decisions


Guests


David Collier

SVP and Chief Logistics Officer, Arrow Electronics, Inc.

Danna Stone

SVP of Marketing, Graybar

Sponsors


Guests


David Collier

SVP and Logistics Officer, Arrow Electronics, Inc.

David Collier is senior vice president and chief logistics officer for Arrow Electronics, Inc. He is responsible for driving operational excellence in the global logistics organization, including warehouse operations, transportation, programming, integration services and quality. Collier holds an MBA from Emory University and a bachelor’s degree in public relations from Brigham Young University.

Danna Stone

SVP of Marketing, Graybar

Danna Stone is Senior Vice President, Marketing at Graybar, where she leads marketing strategy, customer experience, and commercial positioning for one of North America’s largest distributors. With more than 26 years of industry experience, she was named Vice President of Marketing in 2024 before being promoted to her current role. Stone was elected to Graybar’s Board of Directors in December 2025 and serves on the IDEA Board.

Hosts


Ian Heller

Chief Strategy Officer, Distribution Strategy Group

Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he’s held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.

Jonathan Bein, Ph.D.

Managing Partner, Distribution Strategy Group

Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential, and create digital strategy.

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