Wholesale Change
Weekly Podcast with Ian Heller and Mark Brohan
Tuesday, September 1 , 6:00 AM PDT / 9:00 AM EDT – 7:00 AM PDT / 10:00 AM EDT
Two distribution experts. One weekly hour. The earnings, M&A, and market moves that matter—decoded, debated, and delivered without the corporate filter.
Wholesale Change – News, Analysis, and Opinions for Distributors
Wholesale Change is a weekly live news show for the distribution industry, hosted by Ian Heller and Mark Brohan. Each episode dives into the stories that actually matter to distributors—earnings reports, M&A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines.
This isn’t a neutral recap; it’s a news + analysis + opinion program. Ian and Mark bring decades of distribution and B2B expertise to:
- Explain what’s really driving the numbers behind public and private distributors
- Connect quarter‑to‑quarter trends across leading players
- Call out who’s talking about AI vs. who’s actually doing it
- Explore what industry shifts mean for mid‑market distributors trying to compete at scale
The tone is lively, candid, and occasionally snarky—more “two experts telling you what they actually think” than “one more corporate webinar.” Regular segments, lightning‑round questions, and guest appearances from industry leaders keep the show fast‑paced and fun, while still grounded in data and real‑world experience.
Who it’s for:
Executives, strategy leaders, finance and sales leaders, and anyone in distribution who wants to stay ahead of what’s happening in the market—without having to read every earnings release and analyst note themselves.
Hosts
Ian Heller
Co-Founder and Chief Strategy Officer, Distribution Strategy Group
Mark Brohan
Executive Editor, Distribution Strategy Group
Hosts
Ian Heller
Co-Founder and Chief Strategy Officer, Distribution Strategy Group
Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he’s held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.
Mark Brohan
Executive Editor, Distribution Strategy Group
Mark Brohan is a journalist and market researcher focused on B2B ecommerce, wholesale distribution and digital transformation. With more than three decades of experience, he analyzes how manufacturers and distributors use ecommerce, data and emerging technologies to modernize sales and operations. He is a frequent conference speaker and moderator, known for clear, data-driven insight into B2B commerce strategy.