Customer experience is fast becoming the key battleground for distributors, but what does great CX actually look like in this industry?

In this best practice study, Distribution Strategy Group examines how leading distributors are transforming the customer experience to drive loyalty, increase wallet share, and differentiate in an increasingly competitive market. Based on original research and in-depth conversations with top-performing distributors, this program will uncover what customers really want, what sets CX leaders apart, and where the industry still has room to grow.

You’ll learn:

• How distributors define and measure customer experience.
• Which digital and in-person interactions matter most to customers.
• The technologies and tactics top distributors are using to improve CX.
• Where most companies fall short and how to close the gap.
• Best practices from leaders setting the CX standard in distribution.

Whether you’re leading sales, marketing, digital, or customer service, this research-driven program will give you practical insights to build a stronger, more differentiated customer experience strategy.