Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on big pools of data that are fed into machine learning algorithms (math formulas) to continually make decisions, evaluate their own performance and get better over time.
Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)
Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to know about your company.
The Golden Rule of Distributor Marketing
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you….
Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)
If you really want to supercharge your sales, look no further than your largest customers.
Stop Leaving Supplier Marketing Co-Op Funds on the Table
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Wholesale Change Show: The Golden Rule of Distributor Marketing (July 15, 2020)
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
Why Distributors Can’t Innovate – and How You Can Start
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and even manages returns for retailers and distributors, as well as holds inventory in Amazon fulfillment centers.
Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)
The murky world of marketing co-op baffles distributors and manufacturers alike.