Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on big pools of data that are fed into machine learning algorithms (math formulas) to continually make decisions, evaluate their own performance and get better over time.
Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to know about your company.
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you….
If you really want to supercharge your sales, look no further than your largest customers.
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and even manages returns for retailers and distributors, as well as holds inventory in Amazon fulfillment centers.
The murky world of marketing co-op baffles distributors and manufacturers alike.