Digital Strategy
-
After the Crisis: What Distributors Must Do Next
Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into a rhythm. For now, expect a “new abnormal,” where powerful forces will continue to transform the industry and redefine how you must compete to win.
-
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right now to continue serving customers and keep productive using digital tools.
-
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some of their biggest months ever, most distributors aren’t sure what’s coming in the next couple days, much less the next few months.
-
The Secret Method to Creating the Perfect Amount of Simple
This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post, you could edit this to put information about yourself so readers know where you are coming from. You can create as many posts as you like in order to share with…
-
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
-
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in the game.
-
What’s the Difference Between E-Commerce and E-Business?
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
-
Creating Value with E-Business at Scale (Wholesale Distribution Value Series)
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an aligned team that is incentivized to drive revenue to these channels.
-
Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with salespeople and more.
-
2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online only to existing markets and segments — not new ones.