Digital Strategy
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The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
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2 Trends to Watch in B2B: Item Recognition and Voice Ordering
This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how technology will transform the wholesale distribution industry.
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Pull Your eCommerce System Back from the Jaws of Defeat
The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your ecommerce system isn’t delivering expected ROI, now is the time to uncover the real culprit holding your site back.
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How to Fend Off Amazon with AI Strategies of Your Own
Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand and adopt AI strategies of their own.
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When Your Sales Team Sabotages Your eCommerce Initiative
When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help. They’re even hurting themselves.
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Local SEO for B2B: How Distributors Can Optimize for Local Search
If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s how to set yourself up for success with Local SEO.
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Blockchain in Supply Chain Management: Why You Should Care
This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how technology will transform the wholesale distribution industry.
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Reducing Product Returns: Treat the Cause, Not the Symptom
Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they do it the wrong way!
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How to Evaluate User Experience on Your Website
How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your customers are in accomplishing their intentions on your site.
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Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on big pools of data that are fed into machine learning algorithms (math formulas) to continually make decisions, evaluate their own performance and get better over time.