Distribution Sales Strategy
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2018 State of Distributor Marketing, Part 1: Move to Digital Continues
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and branch-based events despite customers’ decreasing preference for these channels.
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2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.
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Eat Lunch, Be Lunch, or Die
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post, I’m going to explain why it is alarmingly easy to lose an obscene amount of revenue, without doing anything. Here are the 4 problems your business could be suffering from.
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Inside Sales in 2017: Survey Results
69% of inside sales people are spending less than 10% of their time making proactive outbound calls. They are spending the majority of their time doing after sale support, order entry and pre-sale support.
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The 6 Cs of Unifying Your Employees Under One Message
Some of the best distribution companies have unified the diverse voices that make up a business into one message, both internally and externally. I call this Many Voices, One Message. The idea is a staple of the B-to-C world.