Continuum, a technology firm that developed the first returns, warranty and repairs digital network for B2B distributors and manufacturers, has announced a $4.1 million seed investment led by Cowboy Ventures, with participation from M25, Clocktower Ventures and Cambrian.
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“We are extremely excited about the innovation that Alex and the Continuum team are bringing to the massive market that is the reverse logistics space. To date, most of the technology has focused on the B2C side, yet we see the B2B market as larger, much more archaic, and Continuum’s approach creates the opportunity to become a core layer and source of data in the supply chain,” said Jillian Williams, Partner at Cowboy Ventures.
Continuum will expand its supply chain network with the new capital, enabling streamlined workflows that eliminate common pain points associated with manual RMA processing. In addition, Continuum will release AI-driven automation for image, text, email, and document-based returns and warranty processes to reduce human error and boost efficiency.
“Returns, warranties and repairs present an insidious challenge for distributors and manufacturers, impacting three critical areas of their business — customer experience, manual labor, and cash flow and profitability. Our platform is purpose-built to deliver a high degree of automation and financial rigor across all departments within a supply chain organization,” said Alex Witcpalek, founder and CEO of Continuum.
