News

All the latest reporting and analysis from Distribution Strategy Group.

  • How Distributors Position their Business, Part I

    How Distributors Position their Business, Part I

    The research performed included interviews with nearly 10 distributor senior executives and an online survey taken by 170 participants across a variety of distribution sectors. There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and chemicals and plastics.

  • 2011 State of Distributor Marketing: Differentiation through Marketing Channels

    2011 State of Distributor Marketing: Differentiation through Marketing Channels

    There is a very wide variety of marketing practices within the distribution sector. In general, the MDM Market Leaders more broadly embrace marketing as evidenced by resources they apply. Not surprisingly, they obtain better marketing results than other distributors.

  • 2011 State of Distributor Marketing: High-Impact Marketing Vehicles

    2011 State of Distributor Marketing: High-Impact Marketing Vehicles

    Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in the past five years include email, search engine marketing, increased telemarketing and social media.

  • How Distributors Position Their Business, Part II

    How Distributors Position Their Business, Part II

    It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to emphasize in messaging and positioning is based on scant market research.