News
All the latest reporting and analysis from Distribution Strategy Group.
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The State of Distributor E-Commerce 2015: Survey Results
February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several thousand end users from multiple distributors.
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Google’s “Phantom” Algorithm Impacts Websites Light On Content
Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or other mobile-friendly) sites.
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What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability
Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of the business. If there is a weakness (from another superhero, think kryptonite), it’s that marketing may not be a priority. Is marketing the kryptonite of your business?
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One Thing Every B-to-B Distributor Website Should Do ASAP
It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in the field and very mobile, so this future change is important.
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Distributors Have High Expectations for E-Commerce in 2015
This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.
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Six Reasons Your Customers Leave Your E-Commerce Site
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking, “Build it and they will come.” But, what really happened was, “We built it and they didn’t come.
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Making Money with Small Customers: Defeating the Profit Drag
Companies typically start with small customers, grow some of them into large customers, continue to add new small customers and learn a lot from serving all of them.
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Distributor Marketing Survey 2014: Survey Results
Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution Management in July 2014.
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Making Money with Small Customers: Balancing Margin & Cost
Distributors and wholesalers have been dealing with the “small order problem” for decades. Now, more than ever, mastering the policies and procedures that are a near-complete solution to this issue is a necessary and fundamental skill for every distribution organization.
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2014 State of Distributor Marketing: A Shift to Digital
The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than they did in the 2011 survey. They consider it more important, and they are staffing accordingly.