News
All the latest reporting and analysis from Distribution Strategy Group.
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2016 State of E-Commerce in Distribution: E-Commerce Races to Maturity
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
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2016 State of Distributor E‐Commerce: Survey Results
Results for the 2016 state of distributor e-commerce survey
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2015 State of Distributor Inside Sales
Distribution Strategy Group, in partnership with Modern Distribution Management recently completed a survey about inside sales teams. The survey was designed to understand the key activities and the importance of these activities to companies’ inside sales teams, along with measurements and challenges.
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2015 Distributor Marketing Survey Results
Results from the 2015 distributor marketing survey
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2015 State of Distributor Marketing
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several areas of marketing, including biggest marketing challenge, vehicles, channels, measurement and pricing.
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E-Commerce Platform Considerations for B-to-B Distributors
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor for a successful e-commerce adoption – and growth velocity – is having a strong strategic plan for the digital sales channel.
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The ROI Case for E-Commerce
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5 percent of revenue through e-commerce.
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Why Distributors Need To Update Google My Business Listings
Just getting a listing is no longer enough. Google confirmed a few days ago that businesses must have activity within a six-month period or risk becoming unverified.
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Why Distributors Must Have an E-Commerce Site
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation of how a transaction is completed.
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2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of these distributors are seeing very little revenue traction through their e-commerce site, even after several years.