News
All the latest reporting and analysis from Distribution Strategy Group.
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Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)
If you really want to supercharge your sales, look no further than your largest customers.
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Distribution Consultancy Real Results Marketing Rebrands as “Distribution Strategy Group”
Real Results Marketing, one of the leading boutique consulting firms focused on distributors, has changed its name to Distribution Strategy Group to better reflect its focus and expanded service offerings. “We want to help independent distributors anticipate what’s coming so that they can build a sustainable strategy in this challenging market,” Managing Partner Jonathan Bein…
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Why Improving User Experience on Your Website Should Be a Top Priority
These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As such, the experience that B2B distributors create on their websites for their customers has a big impact on their success. And a negative experience could negatively affect your engagement on other…
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Stop Leaving Supplier Marketing Co-Op Funds on the Table
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
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Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
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Marketing Mix: The Value of Getting It Right
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution Strategy Group shares how to get that mix right.
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Wholesale Change Show: The Golden Rule of Distributor Marketing (July 15, 2020)
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
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Why Distributors Can’t Innovate – and How You Can Start
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.
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Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and even manages returns for retailers and distributors, as well as holds inventory in Amazon fulfillment centers.
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Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)
The murky world of marketing co-op baffles distributors and manufacturers alike.