Turtle & Hughes Inc., Linden, N.J., an independent electrical and industrial distributor, is now Turtle, with the updated tagline: Rethinking Energy. Advancing Tomorrow.
“We are refreshing our brand and go-to-market strategy to better reflect who we are today: a strategic energy solutions leader helping our customers with their most challenging design, engineering and electrification needs,” said Jayne Millard, Turtle’s Executive Chairman.
The rebrand also reflects Turtle’s desire to advance “radical collaboration” in the market, working together with channel partners to map industry best practices and create next-generation solutions to unlock new value.
One example is the launch of a new line of business called Turtle Technology Services. Turtle Technology Services will focus on delivering cybersecurity solutions, services and consulting to its customers. David Magee, Turtle’s Chief Technology Officer and Chief Information and Security Officer, will head the new service.
“Turtle has been a key consultative partner to many of our customers in cybersecurity. Now as we broaden these offerings, we are fortunate to have David’s gravitas and passion in leading this exciting new business line that will be critical for all organizations and industries,” said Kathleen Shanahan, Turtle CEO.