Products have become commodities. The distributors that win are the ones that deliver a consistently better customer experience—from the first quote to the final invoice.
The bottom line: customer experience is a company-wide responsibility that crosses every function you run.
The AI tools spreading fast through distribution are not standalone AI subscriptions. They’re business applications with AI features embedded inside them.
Anthropic, the company behind the Claude AI assistant, released something new this week called Fable 5.
The AI Top 50 creates the distribution industry’s first public benchmark measuring which distributors are deploying AI at scale and which are still in the pilot stage, giving executives a clearer competitive yardstick for technology investment, operational strategy and market positioning
The ideas will come. Accountability will keep you moving between conversations.
The question every experienced distribution leader needs to sit with is this: are you bringing your expertise to AI as a resource, or as a gate?
Pick something. Use it on real work. Get good at it.
Data cleanup isn’t a project with a finish line.
AI makes me faster at what I already know.