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Your Best People Are Retiring, But Your Best New Hire Is AI
The distributors, wholesalers and merchants that frame AI this way are already pulling ahead. The ones still running AI primarily as an IT project risk losing twice: first the people, then the knowledge they take with them.
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The Two-Quarter Window: Why European Distribution Leaders Have to Move on AI Now
The next two quarters provide enough time to do something tangible: Choose a bottleneck, establish ownership, put a use case into production, and measure the result.
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The Decision Dividend: Why AI ROI in Distribution Is Bigger Than Labor Savings
A high-speed engine bolted to a bicycle just wrecks faster. The discipline is knowing which decisions AI can make on its own and which still need a human in the loop.
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Sysco Just Made AI a Board-Level Job. You Don’t Get to Say You’re Too Small
The lesson from Sysco isn’t the dollar figure. It’s the decision to treat AI as an operating strategy with an owner and a cadence, instead of a pile of disconnected projects nobody is accountable for.
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When the AI Agent Becomes the Customer: What Distributors Risk Losing
AI agents are starting to do the shopping. Not recommend. Not assist. Shop.
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Your Product Isn’t What Customers Are Really Buying
Products have become commodities. The distributors that win are the ones that deliver a consistently better customer experience—from the first quote to the final invoice.
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Customer Experience Is Everybody’s Job
The bottom line: customer experience is a company-wide responsibility that crosses every function you run.
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You Don’t Know Which Artificial Intelligence Models Are Running Inside Your Software. That’s the Problem
The AI tools spreading fast through distribution are not standalone AI subscriptions. They’re business applications with AI features embedded inside them.
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The New AI Just Changed What You Can Hand Off
Anthropic, the company behind the Claude AI assistant, released something new this week called Fable 5.
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DSG to Reveal First AI Top 50 Ranking of Wholesale Distributors
The AI Top 50 creates the distribution industry’s first public benchmark measuring which distributors are deploying AI at scale and which are still in the pilot stage, giving executives a clearer competitive yardstick for technology investment, operational strategy and market positioning