The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
Wholesale Change Show: The Golden Rule of Distributor Marketing (July 15, 2020)
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.
Why Distributors Can’t Innovate – and How You Can Start
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and even manages returns for retailers and distributors, as well as holds inventory in Amazon fulfillment centers.
Wholesale Change Show: How to Earn and Get a Return on Supplier Marketing Co-op (July 8, 2020)
The murky world of marketing co-op baffles distributors and manufacturers alike.
Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our favorite profit-driving hacks.
Wholesale Change Show: Does “Fulfillment by Amazon” Mean the Death of Distributors? (June 24, 2020)
If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they need you?
Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)
It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.
Wholesale Change Show: Are Inside Salespeople Really Salespeople? (June 10, 2020)
Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they?
Grainger Disinvests in Europe as Amazon Business Expands: What This Means for the Industry
It’s fair to question whether these events are correlated or it’s just a coincidence that Amazon Business is (apparently) thriving in various international markets while Grainger is not.