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2016 State of Distributor E‐Commerce: Survey Results
Results for the 2016 state of distributor e-commerce survey
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2015 Distributor Marketing Survey Results
Results from the 2015 distributor marketing survey
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2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of these distributors are seeing very little revenue traction through their e-commerce site, even after several years.
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The State of Distributor E-Commerce 2015: Survey Results
February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several thousand end users from multiple distributors.
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Distributors Have High Expectations for E-Commerce in 2015
This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.
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Six Reasons Your Customers Leave Your E-Commerce Site
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking, “Build it and they will come.” But, what really happened was, “We built it and they didn’t come.
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Distributor Marketing Survey 2014: Survey Results
Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution Management in July 2014.
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Making Money with Small Customers: Balancing Margin & Cost
Distributors and wholesalers have been dealing with the “small order problem” for decades. Now, more than ever, mastering the policies and procedures that are a near-complete solution to this issue is a necessary and fundamental skill for every distribution organization.
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2014 State of Distributor Marketing: A Shift to Digital
The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than they did in the 2011 survey. They consider it more important, and they are staffing accordingly.
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Making Money with Small Customers: Channel Alignment
For most distributors, the top 10 percent of their customers represent 60 percent to 90 percent of that distributor’s revenue. Those customers are well served by field sales reps. The remaining 90 percent of the customers, often called house-accounts, have 10 percent to 40 percent of the total revenue.