BradyIFS + Envoy Solutions, a national distributor of janitorial-sanitation, foodservice disposables and industrial packaging products, unveiled a new name. The company will rebrand as BradyPLUS.
The new corporate identity follows the October 2023 merger of the two companies and is a step toward realizing the company’s priority of operating as one.
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“Our new name reflects the transformation of our company, our industry and our passion for serving our customers. Customers today need more than a company that delivers supplies; they need a partner that provides tailored support and solutions, enabling them to be more successful and their operations more productive,” said Kenneth D. Sweder, CEO of BradyPLUS. “The new branding is timely and consistent with the continued radical simplification of our great company – offering integrated capabilities and exceptional experiences nationally, all in service of our customers. In my opinion, we have the only sustainable and scalable model in our space.”
According to the distributor, the BradyPLUS name honors the company’s heritage of family-owned businesses and captures its promise to deliver more each day for customers, communities and associates.
The new corporate identity will roll out across different brand touchpoints this spring.
