Distribution Marketing
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The Goal of Digital Strategies Should Be to Remove Friction for Customers
The hows and whys of starting the digital journey.
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4 Basic Principles to Get Pricing for Profit Right
Dr. Al Bates touches on the principles to take into account when formulating pricing strategies.
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What Distributors Can Learn from Netflix’s Big Bet
Distributors can learn from the evolution of the technology-powered online movie distributor.
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How AI Can Support a Greater Customer Experience – and Drive Greater Margins
Offer better service and a more consultative experience with the help of AI.
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How Many Customers Did You Lose Last Year?
The cost of losing customers goes beyond just the lost revenue.
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The Psychology of Choice: 3 Principles to Move Customers in the Right Direction
Behavioral economics is the key to selling better, marketing with more intent and persuading others.
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How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company
Companies that focus on Customer Experience often outperform those that do not.
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The Secret to Driving Growth: Understanding Your Customers Better
Get a picture of what the customer cares about before you start making changes.
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Where Well-Intended Customer Loyalty Surveys Go Wrong for Distributors
Here are the traps to avoid when implementing a Net Promoter Score (NPS) program.
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Distributor Strategic Growth in the New Economy, Part 2: Launching New Products to Existing Accounts
Improve Return on Time Invested by focusing on new products and new technologies.