Distribution Marketing
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Struggling with Low-Quality Leads? You’re Not Alone
Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
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5 Ways to Uncover What Your Customers Really Want
Determining what your customers want is the foundation for an extraordinary customer experience.
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How Distributors Can Stop the Margin Drain
Al Bates talks the myths surrounding profitability, key margin drains and the steps distributors can take to climb out of their rut.
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How Dakota Supply Group is Driving ‘Intentional Growth’ in Rural America
Dakota Supply Group CEO Paul Kennedy talks about how the 124-year-old company drives value in rural markets across the Midwest.
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Don’t Have a Plan to Address Customer Churn? You’re Losing Money
How distributors can spot customer-churn risks sooner and respond before customers have time to defect.
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How eCommerce Teams Can Drive More Revenue Through Their Website
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
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The Younger Your Customers, the More Important Your Sales Reps
Your value proposition – not the age of the buyer – determines the value your sales reps can add.
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Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Here’s why an increasing number of manufacturers are going direct to the end customer.