Distribution Sales Strategy
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How to Build a Value-Added Services Strategy to Fight Digital Disruptors
Distributors must become more effective at offering and managing value-added services because some of the most aggressive disruptors are taking share.
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Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)
In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy.
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Distributors’ Digital Doom Loop
Many distributors have become so discouraged about how their websites are performing that they are investing less in overall digital capabilities. After all, why throw good money after bad if you believe you’ve failed so far? The problem is that your customers do have requirements that you need to meet with digital capabilities. And if…
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Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)
ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate by keeping customer experience front and center.
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Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
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Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO
Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s growth.
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‘Sourcing Simplified’: Factrees Aims to Change How B2B Channel Connections Are Made
Factrees wants to change channel dynamics for the better. I recently spoke with Williams, who has deep experience in B2B and B2C ecommerce, about his inspiration for the solution, and why the industry needs it right now.
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Better Customer Experience? Distributors Lean Into eCommerce in 2022
Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and app but excludes EDI, punchout, email, fax and so on. As we prepare to unveil the results of our 12th-annual survey, the 2022 State of eCommerce in Distribution, we’re finding that…
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The 4 Symptoms of Bad CRM
Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
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ADI’s Digital Transformation Goes Beyond the Technology
For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.