“We have to get used to the idea that at the most important crossroads of our life there are no signs.” – Ernest Hemingway
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are clearly marked by the elements that created them – developments in technology, new entrants to the market, or advancements in the products they market, to name just a few. And we label them according to the tremors they send through the industry. We call them “shakeouts.”