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AI in Distribution

Why Distributors Are Betting Big on Chief AI Officers

"The Distribution Strategy Group isn’t just a research partner—they’re a strategic asset to any organization serious about leveraging customer insights for continuous improvement and growth. I highly recommend their services to anyone looking to elevate their business through intelligent survey design and actionable analysis." Kimberly Hunley
Director of Marketing, ARG Industrial "The experience with DSG was very simple, with limited time investment for set up. The outputs were easy to understand and always accessible via their application. I can target very specific sets of feedback I am looking to collect without recreating the wheel each time or incurring a large expense. Overall, a very good experience."
 Scott Thomas
Sr. Director of Sales & Service, Parksite "Distribution Strategy Group’s Customer Experience RX Survey provided a clear, data-driven view of where we were excelling and where we were falling short. The feedback wasn’t just informative—it was actionable. We used the insights to address specific weaknesses, reinforce our strengths, and guide our team toward delivering a consistently better customer experience. This tool has become a vital component of our strategy to foster customer loyalty and drive performance improvements across the organization." Brad Rosenthal
VP Marketing, Bostwick-Braun Understanding what is important to our customers and how well we are meeting their expectations is integral to our success and strategic planning for the future. The Customer Experience RX Survey delivers results that are easy to understand and data that both validates our current understanding of our business while driving change to make improvements to our offering. The DSG team is very easy to work with and has a strong understanding of the distribution industry. Eric Wessinger
President & CEO, Richards Supply Company “Working with Distribution Strategy Group was an easy and professional experience from start to finish. The process required very little time or resources from our internal team, yet delivered valuable, actionable data from our customers. We were able to quickly apply those insights to make meaningful improvements across our company.” Mike Butler
Sr. Director of Marketing & Product Management, LINC Systems

What We Do

We Help Distributors Grow with Software That Drives Performance

For years, Distribution Strategy Group has been the leading source of research, insights, and education for the distribution industry. Now, we’ve taken everything we’ve learned and built the tools distributors need most.

Our software products are designed specifically for distributors—not retrofitted from other industries. From capturing more wallet share to improving customer experienceand employee engagement,DSG software helps you act faster and smarter.

Software for Distributors.
Built from Data.
Tuned for Results.

Turn insight into action with a suite of powerful, purpose-built tools: Customer Experience RX, Demand RX, and Employee Experience RX.

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Explore Our Products

Our Products

Meet the RX Suite – Software for High Performance Distributors

Customer Experience RX

Go beyond surveys—turn feedback into measurable change.

  • Improve NPS by 6-9%
  • Uncover root causes of bad customer experience
  • Act fast with insights analyzed and refined by our CX experts
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Demand RX

Find and fix wallet share gaps before your competitors do.

  • Sell more to current accounts
  • Identify hidden cross-sell opportunities
  • The most accurate product in the market
  • Target the right prospects that look like your best customers
Learn More

Employee Experience RX

Create a vibrant and engaged workforce.

  • Focus on what matters most to employees
  • Predict risk areas before they impact performance
  • Custom-built for distributors
Learn More

Resources & Research

Get Smarter About Distribution

Stay ahead with original insights, webinars, and analysis from the team behind the RX Suite. Our media and research arm continues to deliver the trusted thought leadership DSG is known for. 

  • Webinars & Events
  • Benchmark Reports
  • Industry Analysis
  • Executive Interviews
Browse Resources

Why DSG?

Built by Distribution Experts. Trusted by the Industry.

Unlike generic analytics tools or repurposed HR platforms, DSG software is builtfrom decades of hands-on consulting, deep data analysis, and real-world distribution challenges.

  • Trusted by top distributors
  • Backed by actionable research
  • Easy to implement, fast to show value

We’re still the Distribution Strategy Group you know—committed to media, research, and education. But today, we offer something more: software that delivers measurable results.

Read Our Story
What Distributors Are Saying About DSG

Real results. Real voices. Hear how our software is changing the game for distributors like you.

"The Distribution Strategy Group isn’t just a research partner—they’re a strategic asset to any organization serious about leveraging customer insights for continuous improvement and growth. I highly recommend their services to anyone looking to elevate their business through intelligent survey design and actionable analysis." Kimberly Hunley
Director of Marketing, ARG Industrial "The experience with DSG was very simple, with limited time investment for set up. The outputs were easy to understand and always accessible via their application. I can target very specific sets of feedback I am looking to collect without recreating the wheel each time or incurring a large expense. Overall, a very good experience."
 Scott Thomas
Sr. Director of Sales & Service, Parksite "Distribution Strategy Group’s Customer Experience RX Survey provided a clear, data-driven view of where we were excelling and where we were falling short. The feedback wasn’t just informative—it was actionable. We used the insights to address specific weaknesses, reinforce our strengths, and guide our team toward delivering a consistently better customer experience. This tool has become a vital component of our strategy to foster customer loyalty and drive performance improvements across the organization." Brad Rosenthal
VP Marketing, Bostwick-Braun Understanding what is important to our customers and how well we are meeting their expectations is integral to our success and strategic planning for the future. The Customer Experience RX Survey delivers results that are easy to understand and data that both validates our current understanding of our business while driving change to make improvements to our offering. The DSG team is very easy to work with and has a strong understanding of the distribution industry. Eric Wessinger
President & CEO, Richards Supply Company “Working with Distribution Strategy Group was an easy and professional experience from start to finish. The process required very little time or resources from our internal team, yet delivered valuable, actionable data from our customers. We were able to quickly apply those insights to make meaningful improvements across our company.” Mike Butler
Sr. Director of Marketing & Product Management, LINC Systems

Schedule a Demo

See How DSG Software Can Drive Your Growth

Ready to turn insight into action? See how our software can help you capture more walletshare and improve customer satisfaction and employee engagement

Schedule a Demo

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