The Sales Rep Reimagined: Tech-Enabled Selling in 2025

Distributors that are winning in 2025 are the ones rewiring their sales model.

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"The Distribution Strategy Group isn’t just a research partner—they’re a strategic asset to any organization serious about leveraging customer insights for continuous improvement and growth. I highly recommend their services to anyone looking to elevate their business through intelligent survey design and actionable analysis."

Kimberly Hunley
Director of Marketing, ARG Industrial

"The experience with DSG was very simple, with limited time investment for set up. The outputs were easy to understand and always accessible via their application. I can target very specific sets of feedback I am looking to collect without recreating the wheel each time or incurring a large expense. Overall, a very good experience."

Scott Thomas
Sr. Director of Sales & Service, Parksite

"Distribution Strategy Group’s Customer Experience RX Survey provided a clear, data-driven view of where we were excelling and where we were falling short. The feedback wasn’t just informative—it was actionable. We used the insights to address specific weaknesses, reinforce our strengths, and guide our team toward delivering a consistently better customer experience. This tool has become a vital component of our strategy to foster customer loyalty and drive performance improvements across the organization."

Brad Rosenthal
VP Marketing, Bostwick-Braun

Understanding what is important to our customers and how well we are meeting their expectations is integral to our success and strategic planning for the future. The Customer Experience RX Survey delivers results that are easy to understand and data that both validates our current understanding of our business while driving change to make improvements to our offering. The DSG team is very easy to work with and has a strong understanding of the distribution industry.

Eric Wessinger
President & CEO, Richards Supply Company

“Working with Distribution Strategy Group was an easy and professional experience from start to finish. The process required very little time or resources from our internal team, yet delivered valuable, actionable data from our customers. We were able to quickly apply those insights to make meaningful improvements across our company.”

Mike Butler
Sr. Director of Marketing & Product Management, LINC Systems