May 20, 2025

This implementation is a core part of Rexel USA’s Axelerate 2028 strategic plan, which aims to use AI tools to increase efficiency.

For U.S. HVAC distributors, the deal introduces a new competitor in the engineered systems category.

“We’re building a platform for every technician and trade professional in North America,” CEO Asterio Satrazemis said. “The name mSupply reflects that broader role.”