Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
Digital Strategy
The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and HVACR. Other participating sectors include chemicals and plastics, building materials, pulp and paper,
There is a very wide variety of marketing practices within the distribution sector. In general, the MDM Market Leaders more broadly embrace marketing as
Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in
Upcoming Programs
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT
Any distributor with an outside sales force should use gap analysis to review sales performance and provide coaching for their reps. While this is a common approach for driving results, it’s not universal and it’s often applied inconsistently or infrequently.
In this webinar, DSG Chief Strategy Officer, Ian Heller will describe exactly how you should use this essential process to create accountability and help clarify and drive alignment around account potential. Ian will also talk about tools that help you do the job and offer best practices around actions you can take to ensure you close the gaps you identify.
If outside sales reps are an important part of your demand generation and customer management strategy, don’t miss this event. Join us on May 1, 2024 at 12 ET/9 PT. Bring your own ideas and questions and participate in the conversation.
Details
- Date:
- May 1
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/breakthrough-sales-coaching-with-gap-analysis
Related Events
-
Technology Leader Panel: Unleashing the Power of Technology in Sales — Transform Your Strategy
June 19 @ 12:00 pm - 1:00 pm EDT
Ian Heller describes how you should use this essential process to create accountability and help drive alignment around account potential.
Wholesale Change: Unlocking the Power of AI – A Case Study with Millcraft
May 8 @ 12:00 pm - 1:00 pm EDT
Can AI truly make a real-world difference, today, in a mid-sized distribution company? The answer is yes and Millcraft is one company who did it by focusing on adopting the latest technology and recruiting and training a workforce that understands how to use it. Among other solutions the company has implemented AI tools for order automation that has increased touchless ordering to 60%.
Join us on the Wholesale Change Show with hosts Ian Heller and Jonathan Bein, Ph.D. when we’ll welcome our guest Travis Mlakar, president of Millcraft. Learn how Travis incorporated AI to make a significant difference, freeing up employee time to focus on what is truly valuable to the customer. Travis will also discuss the next steps for the company. Using advanced analytics along with AI, Travis will be optimizing cross selling, supply, and other areas for ready for advancement.
Details
- Date:
- May 8
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Wholesale Change Show
- Website:
- https://pages.distributionstrategy.com/acton/media/6612/unlocking-the-power-of-ai
Learn how Travis Mlakar incorporated AI to make a significant difference.
State of Customer Experience in Distribution
May 15 @ 12:00 pm - 1:00 pm EDT
Customers today have so many choices at their fingertips. Winning and keeping their loyalty has never been more challenging as new tools and expectations emerge. They have high expectations that the companies they do business with will provide an exceptional, personalized experience across all channels. In today’s competitive landscape, exceptional customer experience (CX) is no longer optional; it’s essential for survival and growth.
Join our webcast May 15 at 9 PT/12 ET for the State of Customer Experience in Distribution and discover how to elevate your customer experience (CX) strategy. Specifically tailored for the distribution industry, the webcast will dive into leveraging data to understand customer needs.
Benchmark your CX: We’ll explore industry benchmarks to identify areas where distribution companies excel and where there’s room for improvement.
Unlock the power of NPS: Discover how Net Promoter Score (NPS) can provide valuable insights into customer sentiment and guide your CX and company improvement initiatives.
Building a customer-centric culture: We will discuss how to build a customer-centric culture and foster a company-wide commitment to customer success. We will discuss how a positive employee experience is intrinsically linked to enhanced customer experience.
Register today and continue down the path of creating truly exceptional customer experiences that set your business apart from the competition.
Details
- Date:
- May 15
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://Pages.DistributionStrategy.com/acton/media/6612/state-of-customer-experience-in-distribution
Related Events
-
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT -
Technology Leader Panel: Unleashing the Power of Technology in Sales — Transform Your Strategy
June 19 @ 12:00 pm - 1:00 pm EDT
Join us for the State of Customer Experience in Distribution and discover how to elevate your customer experience (CX) strategy.
Technology Leader Panel: Boosting Your Profits with Technology
May 22 @ 12:00 pm - 1:00 pm EDT
Join us for an enlightening panel discussion Boosting Your Profits with Technology, May 22 at 9 PT/12 ET, designed for distribution executives who want to harness cutting-edge technology to enhance operational efficiency, customer satisfaction and bottom-line results.
Our panelists represent companies at the forefront of technological innovation, including Epicor, one of the leading and most-trusted ERP providers to distribution, and Esker, a pioneer in automating source-to-pay and order-to-cash processes.
They’ll discuss how to use technology to streamline operations and improve customer satisfaction to significantly improve profitability and growth.
Details
- Date:
- May 22
- Time:
-
12:00 pm - 1:00 pm EDT
- Event Category:
- Upcoming Program
- Website:
- https://pages.distributionstrategy.com/acton/media/6612/boosting-your-profits-with-technology
Related Events
-
Distributor CRM and Sales Analytics: Using Data and Technology to Win
May 1 @ 12:00 pm - 1:00 pm EDT -
Technology Leader Panel: Unleashing the Power of Technology in Sales — Transform Your Strategy
June 19 @ 12:00 pm - 1:00 pm EDT
Join us for a panel discussion designed for distribution executives who want to harness cutting-edge technology to enhance operational efficiency.
Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and HVACR. Other participating sectors include chemicals and plastics, building materials, pulp and paper,
There is a very wide variety of marketing practices within the distribution sector. In general, the MDM Market Leaders more broadly embrace marketing as
Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in
Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and HVACR. Other participating sectors include chemicals and plastics, building materials, pulp and paper,
There is a very wide variety of marketing practices within the distribution sector. In general, the MDM Market Leaders more broadly embrace marketing as
Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in