The murky world of marketing co-op baffles distributors and manufacturers alike.

Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to help drive the long-term growth and profitability of the firm.

Google, Shopify, Alibaba, eBay, Walmart and others are all building marketplaces and you can find millions of products on them that used to be available exclusively from distributors. If you can’t beat ‘em, join ‘em, right? Well…maybe. The Wholesale Change crew will talk about how, why and if you should build your own marketplace to […]

In this episode of Distribution Strategy Group’s Wholesale Change Show, experts discuss how to supercharge your sales with your largest customers.