Everyone recognizes the effects of emerging technologies, as well as well-capitalized competitors, on the channel and on their businesses.

While offering a transactional website has become a must-have in today’s environment, enhancing your shopping functionality has become even more critical to meeting customer needs.

Learn why loyalty is a powerful emotion and how to leverage it in B2B, best practices in designing loyalty and incentive programs, and how to manage program success.

John Tisera, president/CEO of Johnstone Supply, joined Ian Heller and Jonathan Bein in this episode to talk about how the distributor has built and cultivated its culture through Zoom, including adapting their onboarding process and holding a quarterly Coffee with CEO where he personally meets all new associates.