Distributors’ marketers have a problem.   Because distributors have multiple channels, it’s difficult to measure the return on their marketing effort.   For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department – not to mention price discounts negotiated by merchants or category managers.   How can you calculate how […]

Join us July 13 to learn why distributors continue to struggle with driving value through analytics, despite recognizing its critical importance in their businesses.