How Millennials Shop and Buy in a B2B Setting

How Millennials Shop and Buy in a B2B Setting

Millennials now outnumber Boomers and GenX in the work force (see Figure 1.)  In 4 years they will significantly outnumber Boomers and along with GenZ will significantly outnumber GenX.  That means that the majority of the workforce will have grown up in the digital era.

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