What Customers Want on Distributors’ Websites — Beyond Ordering

What Customers Want on Distributors’ Websites — Beyond Ordering

Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an order on your website. As we’ve written here previously, end-users want a robust shopping and buying experience; just a small percentage of online shopping by distributors’ customers actually leads to placing an order.

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