eCommerce Strategy for Distributors
Realize Your Digital Future
With a dizzying array of software choices, conflicting advice coming from all directions and an endless list of consultants ready to take your cash, it’s no wonder so many distributors fail at ecommerce.
Distribution Strategy Group understands your situation because we’ve lived it. Our team has spent years working for distribution companies defining requirements, designing architecture and building ecommerce platforms for distributors that achieve business goals because they meet customer needs.
Our Approach
Don’t be mistaken: Your customers will buy from competitors’ websites if they make it easier. Partner with Distribution Strategy Group to lay the groundwork for a successful ecommerce experience.
We'll Help You:
Conduct a website needs assessment
Right-size your ecommerce initiative. If you aren’t Grainger or Amazon, you don’t need a website like theirs. We provide a comprehensive review of what both your distribution company and customers require for features and functionality on your website. With insight from a website needs assessment, you’ll be able to provide the right mix of tools, support, purchase and self-service capabilities to best serve your customers. A solid understanding of needs is also key to selecting the right ecommerce platform.
Perform a User Experience (UX) assessment
Your website’s User Experience (UX) helps define how your team and customers interact with your website. If your website is difficult to use, you can be sure customers will use it rarely or not at all. Many factors go into a UX assessment, including data, customer interviews of users, technical measures and more. We help you measure the user experience; we then make recommendations to ensure your website is designed to maximize satisfaction — and with it, conversions and ROI.
Identify requirements and select the right vendors
This is the next phase. Distributors are often overwhelmed trying to pick the right vendor. And not all vendors are equal. After documenting the items you must have on your website, we prepare a Request for Quote from selected vendors. This helps you more quickly identify the right partner for your initiative, ensuring your customers’ needs are met now and long into the future.
Develop the right ecommerce strategy for your business
We help you define a long-term plan for digital technology to support your customers’ needs. This ensures that best practices are implemented and key needs are met. Maximize your ROI with our professional guidance from start to finish.