Amazon.com Inc. said Tuesday its Amazon Business unit has surpassed $35 billion in annualized gross merchandise value (GMV), a milestone that highlights the platform’s growing presence in wholesale distribution and corporate procurement.
Launched in 2015, Amazon Business now serves more than eight million organizations globally, including 97 of the Fortune 100. The platform has steadily expanded beyond its retail roots, offering bulk purchasing, negotiated discounts, and delivery services that compete directly with traditional distributors.
Much of the growth comes from categories where wholesalers have long held sway. Amazon said product availability in industrial equipment, scientific supplies, healthcare, and facilities maintenance has expanded 25% over the past year. Its third-party network is also reshaping the marketplace: selection from small business sellers climbed 80% year-over-year, bringing the total to more than 160 million items.
Cost savings remain central to Amazon’s pitch. In the first half of 2025, U.S. organizations saved $150 million through quantity discounts, while small businesses globally cut procurement costs by $70 million. Business Prime members—who pay for faster shipping and procurement tools—saved more than $750 million in shipping fees last year.
On the logistics side, Amazon is doubling down on features that mirror distributor-direct programs. More than 85% of U.S. business customers now have access to palletized delivery, aimed at cutting packaging waste and easing warehouse receiving. Speed is another lever: over 70% of U.S. Business Prime orders arrived same or next day, a level of service that puts pressure on established distributors still adapting to ecommerce expectations.
Operating in 11 countries, Amazon Business has become a formidable force in procurement as it enters its second decade. For wholesale distributors, the $35 billion milestone underscores how quickly digital-first competitors are redrawing the lines of a market once dominated by regional and national distribution networks.
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