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Home » Distribution Industry News » Amazon Report Finds 91% of B2B Buyers Prefer Online Purchasing

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  • Published on: October 3, 2022

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Distribution Industry News

Amazon Report Finds 91% of B2B Buyers Prefer Online Purchasing

Amazon Business has released its 2022 State of Business Procurement Report, the company’s second annual study tracking and exploring opportunities in online business purchasing across commercial, education, government and nonprofit, and healthcare industries.  

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Amazon Business surveyed 440 buyers with influential procurement roles across various U.S. organizations and industries.  

Among the highlights, the study found that: 

  • 91% of B2B buyers state a preference for online purchasing. 
  • 84% of B2B buyers say their organizations plan to increase their expenditure with black or other diverse-owned businesses.  
  • 63% of B2B buyers say improving sustainability is a top purchasing goal.  
  • 58% of B2B buyers have purchases sent directly to employees’ residences to accommodate an increasingly distributed workforce.  

In the company’s 2021 report, 56% of buyers said they planned to make at least 40% of purchases online. This year that number increased to 68% of buyers, with only 2% of total respondents reporting that they purchase exclusively offline.  

Additionally, businesses increasingly prioritize corporate social responsibility (CSR) goals, with 91% of buyers saying they consider seller certifications when purchasing. The full Amazon report is available here.

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