Brian Gardner, the founder of SalesProcess360, is the author of ROI from CRM: It’s About Sales Process, Not Just Technology, a compilation of 25 years of experience in sales management and CRM. Brian served as a sales manager for a major regional industrial distribution rep company for 15 years before building Selltis, an industrial sales team CRM solution with roots in process improvement. He took his passion for sales process improvement to the speaking and coaching world with SalesProcess360. He is also a Subject Matter Expert in CRM at Texas A&M University. Reach him at brian.gardner@salesprocess360.com.