Brian Gardner, the founder of SalesProcess360, is the author of CEO for CRM: Your Roadmap for CRM Success, a guide to putting the right people and processes in place for long-term CRM adoption. Brian served as a sales manager for a major regional industrial distribution rep company for 15 years before building Selltis, an industrial sales team CRM solution with roots in process improvement. He took his passion for sales process improvement to the speaking and coaching world with SalesProcess360. He is also a frequent guest speaker on CRM at Texas A&M University’s Industrial Distribution department and the LSU Professional Sales Institute. Reach him at brian.gardner@salesprocess360.com.