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Dean Mueller

Dean Mueller is Independent Consultant at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at dmueller@distributionstrategy.com.

Articles by Dean Mueller

Digital Strategy

Distribution Leaders Offer 5 Tips to Get the Most from Your eCommerce

Distribution leaders share lessons learned on their ecommerce journeys.
  • Dean Mueller
  • December 21, 2022
5 ways to uncover
Strategy

5 Ways to Uncover What Your Customers Really Want

Determining what your customers want is the foundation for an extraordinary customer experience.
  • Dean Mueller
  • June 29, 2022
B2B Apps Are Changing the Way Distributors and Contractors Operate
Digital Strategy

B2B Apps Are Changing the Way Distributors and Contractors Operate

Companies are developing solutions designed for industrial distributors to help them save time, boost productivity and cut expenses.
  • Dean Mueller
  • May 3, 2022
person on tablet with digital icons representing omnichannel
Distribution Sales Strategy

Webinar: True Omnichannel: Digital, Sales, Branches & Phones – Part 1 (March 9, 2022)

In this webinar, Distribution Strategy Group shared how best-in-class distributors deliver seamless customer experiences no matter where their customers shop and buy. 
  • Dean Mueller
  • March 9, 2022
shopping cart on top of computer keyboard full of boxes
Distribution Industry Analysis

Webinar: State of eCommerce in Distribution, Part 2 (February 23, 2022)

ow your distributor peers are planning to enhance and augment their ecommerce capabilities over the next three years – and how you can differentiate
  • Dean Mueller
  • February 23, 2022
shopping cart on top of digital devices, phone, tablet, laptop
B2B eCommerce

Webinar: The 2022 State of eCommerce in Distribution, Part 1 (February 2, 2022)

Get the results of our exclusive 12th-annual State of eCommerce in Distribution research, a leading benchmark in the industry for adoption and drivers of
  • Dean Mueller
  • February 4, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
hand holding tablet with other hand manipulating holographic data over it
Distribution Sales Strategy

Webinar: A New Sales Model for Distributors

art of our Reinvention of Distributor Sales and Service series you’ll learn best practices in implementing a new model for engaging with your customers.
  • Dean Mueller
  • December 1, 2021
people putting gears together
Distribution Sales Strategy

Webinar: The Reinvention of Distributor Sales & Service

This is the second of three webinars on the Reinvention of Distributor Sales and Service. You’ll learn the value of and process for creating
  • Dean Mueller
  • November 17, 2021
hand touching icons of digital people
Digital Strategy

Webinar: The Future of e-Business in B2B

In this webinar you’ll learn how to build the right customer experience to compete effectively in the future.
  • Dean Mueller
  • November 4, 2021
phone hanging from a chord
Distribution Sales Strategy

Webinar: A New Sales Channel – Telephone-Based Sales Reps

In this free webinar, we discuss how distributors have historically used telephone-based sales reps, how successful these programs have been, and how this has
  • Dean Mueller
  • October 20, 2021
sales channel icons - phone, email, mail, marketplace, storefront
Distribution Sales Strategy

Webinar: State of Manufacturer Sales Channels

In this free webinar you’ll get the latest research on manufacturers’ plans to reach the end-user, and how distributors fit into the picture.
  • Dean Mueller
  • October 6, 2021
Distribution Marketing

6 Steps to Help Your Customers on Their Shopping & Buying Journey

Take bold action to meet build an efficient, seamless experience no matter the channel your customers are shopping and buying from.
  • Dean Mueller
  • September 15, 2021
hand holding phone with holographic shopping carts being projected from the screen
Distribution Sales Strategy

Webinar: 2021 State of Shopping and Buying in Distribution

his free webinar we shared the results of our research on what your customers want in 2021 and beyond.
  • Dean Mueller
  • August 3, 2021
2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success
B2B eCommerce

2021 State of eCommerce in Distribution, Part 2: Distributors’ Playbook for eCommerce Success

Distribution Strategy Group, formerly Real Results Marketing, conducted its ninth-annual State of eCommerce in Distribution survey from October-December 2020, updating the leading benchmark in
  • Dean Mueller
  • February 24, 2021
shopping cart overflowing with boxes
B2B eCommerce

Webinar: State of eCommerce in Distribution: Part 2

In this webinar, Part 2 in a series, Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey
  • Dean Mueller
  • February 24, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
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