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  • Pete Morelli
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Pete Morelli

Pete Morelli is a pricing expert who believes that distributors and B2B companies should be paid what they’re worth. He helps organizations gain clarity around the value they provide to set profitable pricing strategies that are easily communicated and defended.

Pete designs and directs pricing engagements as a Senior Director at 
Holden Advisors on a team of seasoned practitioners who have walked in your shoes and have solved the most challenging profit problems for distribution, manufacturing, and industrial clients.

The Professional Pricing Society considers Pete among their top speakers, and he holds an MBA with a competitive strategy and pricing focus from the University of Rochester’s Simon Business School.

Articles by Pete Morelli

price increase
Distribution Marketing

5 Key Principles for Executing Your Next Price Increase

Here are five principles to keep in mind for your pricing strategy.
  • Pete Morelli
  • November 10, 2022
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