Rick Pozniak is a distinguished authority in B2B automation, system integration and digital transformation, with a specialization in the North American wholesale/distribution and manufacturing sectors. With over three decades of experience, he has played a crucial role in optimizing customer and supplier channels through transactional, product data and customer service automation.

As the founder of Move78, a consulting and integration services company, he holds a pivotal position as a strategic intermediary. This role enables him to deliver impactful results for wholesalers, manufacturers and their solution providers, thus creating value for partners at both ends of technology implementations. Pozniak's firm also offers strategic guidance to organizations adapting to the uncertainty of AI, bridging the gap between business needs and technology implementation. Furthermore, they provide product development guidance to several strategic Solution Providers.