The same old pricing tools aren’t enough in today’s economy.
Stephan Liozu
Stephan Liozu, Ph.D. is Chief Value Officer at Zilliant a pricing management and optimization software company. He brings over 20 years of experience in pricing, innovation and value management. A highly accredited expert in the global pricing landscape, he is the accomplished author of over 15 pricing books, including “Pricing—The New CEO Imperative” (2021) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024)
Articles by Stephan Liozu
It’s time to think beyond traditional pricing models.